Dream idea comes true – an iPhone app to get new ideas


This is a story of my dream idea coming true – creating an iPhone app to help people get ideas on the move.

For the last 20 years I have been helping people get out of habitual ways of thinking and look at new ways to solve problems,  seize opportunities.  I have conducted more than 500 creative problem solving workshops, to help managers solve real life business problems.

I also created a tool kit to help people get new ideas. People use the tool kit in the workshops.  They take it home or to their office and keep it carefully. Unfortunately, they never find it when they want to use it.

When do they want to use it most?

When they are traveling. When stuck in a traffic jam. When  in a long flight. Or  in the airport because their flight is delayed. When a meeting was canceled and they had nothing better to do.  Have just finished a meeting and are keen to explore new possibilities. When bored with cliches, tried and tested routine ideas, predictable solutions. When  looking for something fresh, new, imaginative, surprising – something to wow people. Anytime, anywhere

Whenever I enquired about how often they used the toolkit, “How if I wish I could carry it anywhere and use it” was something they told me often. That is when I began to dream about creating something handy, easy to carry, simple to use, and something which fits into people’s current lifestyle.

Then I saw people listening to music, play games, watch movies, play sudoku, solve cross words, maintain calendars, send emails, messages, pictures –  all on a mobile. They carried the mobile every where. Except perhaps to the swimming pool.

And then the penny dropped.

“What if I created something, that people can use in a mobile?” My dream idea was born. And it soon  became an obsession.

I worked with some incredibly talented people from a branding & design company called Landor and an app development company called Arkanea. An extra-ordinary experience for a 64 year old man working with smart young people. They taught me so many new things. Amazing, how I much I learnt from them.

TickleMeThink is my dream idea come true.

A simple, easy to use app that will help people get new ideas to solve problems, seize opportunities and crack challenges. It could be about marketing, design, manufacturing, writing, selling, customer service whatever. No matter what your problem is, TickleMeThink could help you get ideas you may not have thought of.

In my view the best part of the app is that it is ‘insanely simple’ – inspired by Steve Jobs. We knocked out all the desirable features and retained what is essential. All of us learnt how to be customer focused all the time.

TickleMeThink makes the thinking process simple and enjoyable. So that you can get new ideas to make a difference to whatever you do. Anytime, anywhere.

If you have an iPhone, iPad, iPodTouch – just give TickleMeThink a try. Now matter what you do, if you are passionate about thinking differently and doing things better – rest assured, TickleMeThink is on your side.